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How do you use my data?
How do you use my data?
Katie avatar
Written by Katie
Updated over a week ago

Privacy Mode: How we use your data

If you select Privacy Mode when you use our browser, we do not collect any data about your usage history. We also do our best to block other companies from monitoring your browsing activity, by sending do not track signals to every website you visit, as well as blocking third-party cookies and adverts ๐Ÿช . Our filter lists contain blocking rules for tens of thousands of websites and are updated daily ๐Ÿ‘Œ.

Rewards Mode: How we use your data

When you browse the internet, many thousands of companies track your browsing data and the things you do to create a profile about you ๐Ÿ•ต๏ธโ€โ™‚๏ธ. They then sell your information to advertisers (as well as other companies) so that they can customise the adverts you see. Although itโ€™s your data that is sold, they pass none of the financial benefits back to you. We donโ€™t think thatโ€™s fair ๐Ÿ™…โ€โ™€๏ธ.

In Rewards Mode, Gener8 changes this. With your consent, we create value from your data and then we make sure the value of your data is passed back to you, by crediting Gener8 Points to your account whilst you use Rewards Mode. You can then redeem your Gener8 Points for various rewards! ๐ŸŽ.

We are creating this value through the following simple steps:

  1. We strip out all personally identifiable information (PII) from the data that you choose to earn from, such as your name and contact information.

  2. Subject to consent and activation of rewards mode, we bring this anonymised information from users together into combined/aggregated data sets that we share with commercial partners.

  3. Our commercial partners, such as advertising agencies, financial institutions, and marketing companies, typically use the data to analyse market trends and gain insights into consumer behaviours. This helps to inform their marketing or investment strategies, and they do not target you directly as an individual.

  4. We use the revenue we earn to fund rewards such as gift cards, charity donations, and free products.

It is completely up to you if you use Rewards Mode. This is why we will ask you to consent when you enable Rewards Mode. You can withdraw your consent at any time by contacting us, changing to Privacy Mode, or uninstalling Gener8.

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