We believe that everyone should be able to control how their data is used online and be able to share in any wealth that is created from it.

Although this is a simple idea, it’s drastically different to the status quo, that’s why it takes time for us to get a foothold in the industry and the best way for us to do this is by having a large number of people use Gener8.

Right now, whilst we are relatively small we are entirely self funded - this means that all of the gift cards, products and charity donations have been purchased by us. This is why they are limited in supply.

In the future, when we are at scale, rewards that users can claim will not be limited in supply. This is when we will be out of 'beta'.

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